Facebook, Twitter, Pinterest, LinkedIn
Let’s start with the stats of one of the oldest and most popular social platforms:
Facebook has made it incredibly easy to add work and education history to your profile, as well as professional skills, links to other social profiles and personal interests and hobbies. What was once just a way to share your thoughts and photo’s has now become a powerful professional platform.
You can create ads of your professional interests and boost posts detailing your skills and accomplishments. Remember to set your privacy settings so that your profile looks great to potential employers.
A quick and to-the-point platform, fast becoming well-known for news-related content.
Follow the companies that you’d like to work for and their star employees. Reach out to them and enquire about jobs, especially when they tweet about vacancies.
You’ll know you’re being noticed when your career-related posts are being retweeted and when your followers start increasing.
With over a million business accounts it would be daft to overlook Pinterest. Some tips for a job hunter’s profile:
Specifically created for professional networking, this site allows recruiters to search, find and connect with candidates.
Create a profile using relevant keywords and a profile picture that you use on multiple sites (to appear more consistent and memorable). A profile picture showing you in the context of work would be doubly favourable – you don’t want a pic of you in a bar if you’re a skin specialist, a recruiter will just skim past you.
Those keywords will allow for people to find you when they search using specific skills and endorsements. Make a list of words dealing with your skills and experience, then ask yourself what words people would use to find you. Get inspiration from job postings that have interested you, and remember to use various forms of the words – like ‘therapy’, ‘therapist’, ‘therapeutic’, then build them into your profile.
Get past clients to recommend you or endorse you for skills and services. That shows people are willing to personally vouch for you, as well as giving potential employers a broader view of you as a professional.
Research people in your industry that you’d like to connect with and reach out to them with a custom connection request. Don’t ask for a job in that initial contact; rather find something you have in common and ask a question about it. Similarly, join industry groups and network, giving recruiters also in the group a chance to see you.
Now be active! Share useful content and comment on the content others have shared. By interacting with others you make your profile more visible to them as well as to their connections.
What’s great about LinkedIn is that you can see the number of people who have viewed your profile and any comments on your profile. You can also see the amount of connections in someone else’s network.
So What DO We Do?
There are many résumé platforms out there that help you create and share your perfect CV. Some other helpful hints:
Social media and social networking have become a huge part of our everyday lives – extending past our personal interactions and into our work environments. Ensure you’re keeping up and ahead of the game by customizing your profiles for both your personal and professional worlds.
What else do you think should be addressed? What would you add?
Do you have any questions or feedback? Let us know in the comments and we’ll get back to you as soon as possible!